Data has been published by Land Rover North America, BMW or Ford in various press releases. There are some obvious discrepencies in the data (such as early D110 sales aren't mentioned at all and are probably lumped in with the Range Rovers.

1987
	Range Rover (Classic)	Range Rover 4.0 & 4.6 (mkII)	Defender	Discovery Series I	Freelander	Total
January	0					0
February	0					0
March	65					65
April	184					184
May	220					220
June	253					253
July	307					307
August	272					272
September	248					248
October	329					329
November	327					327
December	381					381
Total	2586	0	0	0	0	2586

1988
	Range Rover (Classic)	Range Rover 4.0 & 4.6 (mkII)	Defender	Discovery Series I	Freelander	Total
January	247					247
February	278					278
March	372					372
April	248					248
May	222					222
June	209					209
July	276					276
August	346					346
September	329					329
October	287					287
November	169					169
December	444					444
Total	3427	0	0	0	0	3427

1989
	Range Rover (Classic)	Range Rover 4.0 & 4.6 (mkII)	Defender	Discovery Series I	Freelander	Total
January	495					495
February	341					341
March	355					355
April	408					408
May	391					391
June	404					404
July	356					356
August	398					398
September	414					414
October	292					292
November	380					380
December	588					588
Total	4822	0	0	0	0	4822

1990
	Range Rover (Classic)	Range Rover 4.0 & 4.6 (mkII)	Defender	Discovery Series I	Freelander	Total
January	362					362
February	373					373
March	360					360
April	262					262
May	367					367
June	350					350
July	452					452
August	426					426
September	402					402
October	315					315
November	388					388
December	525					525
Total	4582	0	0	0	0	4582

1991
	Range Rover (Classic)	Range Rover 4.0 & 4.6 (mkII)	Defender	Discovery Series I	Freelander	Total
January	210					210
February	202					202
March	319					319
April	250					250
May	227					227
June	191					191
July	240					240
August	311					311
September	282					282
October	220					220
November	379					379
December	478					478
Total	3309	0	0	0	0	3309

1992
	Range Rover (Classic)	Range Rover 4.0 & 4.6 (mkII)	Defender	Discovery Series I	Freelander	Total
January	284					284
February	258					258
March	272					272
April	303					303
May	240					240
June	330					330
July	241					241
August	247					247
September	249					249
October	430		(200)			430
November	426		(110)			426
December	595		(78)			595
Total	3875	0	(388)	0	0	3875

The values given in parantheses are best guesses on my part. It is known that Defender 110s sales started in fall 1992, but LRNA does not independantly list these sales in their sales data.m (Defender sales are tracked separately starting January 1993). We know that 535 NAS 1993 Defender 110s were imported to the US and Canada. I think that a safe assumption (based on the decrease to zero sales in October 1993) is that all Defender sales in 1993 before October (147) are Defender 110 sales and those in November and December are Defender 90 sales. This leaves 343 unaccounted for Defender 110s sales. If we look at the the sales of Range Rover Classics in October, November and December of 1992, we wee that they are significantly higher than previous mounths and higher than sales at the same time in the previous year. So my hypothesis is that in these 3 months we are seeing the combined sales of Range Rover Classics and Defender 110s. Hense my guess as to what the Defender sales were like. The Range Rover Classic sales are left as they have been reported.

1993
	Range Rover (Classic)	Range Rover 4.0 & 4.6 (mkII)	Defender	Discovery Series I	Freelander	Total
January	323		45			368
February	314		33			347
March	341		26			367
April	316		23			339
May	394		10			404
June	361		7			368
July	378		1			379
August	277		1			278
September	408		1			409
October	464		0			464
November	467		56			523
December	546		114			660
Total	4589	0	317	0	0	4906

1994
	Range Rover (Classic)	Range Rover 4.0 & 4.6 (mkII)	Defender	Discovery Series I	Freelander	Total
January	323		57	0		380
February	308		84	0		392
March	220		116	0		336
April	282		92	375		749
May	336		102	741		1179
June	336		162	939		1437
July	347		121	669		1137
August	392		163	479		1034
September	374		144	339		857
October	344		195	723		1262
November	363		105	833		1301
December	427		127	1397		1951
Total	4052	0	1468	6495	0	12015

1995
	Range Rover (Classic)	Range Rover 4.0 & 4.6 (mkII)	Defender	Discovery Series I	Freelander	Total
January	347	0	70	680		1097
February	229	29	71	552		881
March	293	270	114	1064		1741
April	196	506	94	810		1606
May	196	532	112	898		1738
June	228	474	156	847		1477
July	128	325	128	850		1431
August	171	399	157	1031		1758
September	179	228	164	860		1431
October	174	433	164	904		1675
November	174	546	134	1253		2107
December	142	686	207	1821		2856
Total	2229	4428	1571	11570	0	19798

Note: December 1995 Discovery sales include 385 sold to Enterprise Rental Cars.

1996
	Range Rover (Classic)	Range Rover 4.0 & 4.6 (mkII)	Defender	Discovery Series I	Freelander	Total
January	85	551	170	1144		1950
February	62	543	145	1154		1904
March	46	541	57	1120		1764
April	29	464	25	988		1506
May	21	551	8	1035		1615
June	12	422	4	1394		1832
July	7	465	4	1334		1810
August	8	548	7	1577		2140
September	5	521	2	1674		2202
October	3	515	1	1358		1877
November	1	780	7	1384		2172
December	6	899	176	1329		2410
Total	285	6800	606	15491	0	23182

Note:

June 1996 Discovery sales include 275 sold to Avis Rental Cars.
July 1996 Discovery sales include 225 sold to Avis Rental Cars.
August 1996 Discovery sales include 200 sold to Enterprise Rental Cars.
September 1996 Discovery sales include 242 sold to Enterprise Rental Cars.
November 1996 Discovery sales include 4 sold to Enterprise Rental Cars.

1997
	Range Rover (Classic)	Range Rover 4.0 & 4.6 (mkII)	Defender	Discovery Series I	Freelander	Total
January		542	195	688		1425
February		530	88	776		1394
March		514	63	1104		1681
April		508	130	1275		1913
May		490	271	1494		2255
June		435	244	2029		2708
July		477	234	1636		2347
August		487	308	1564		2359
September		529	321	1313		2163
October		440	352	623		1415
November		744	197	698		1639
December		925	98	1503		2526
Total	0	6621	2501	14703	0	23825

Note:

April 1997 Discovery sales include 57 sold to Enteprise Rental Cars.
June 1997 Discovery sales include 73 sold to Enteprise Rental Cars.
July 1997 Discovery sales include 175 sold to Enteprise Rental Cars.
August 1997 Discovery sales include 271 sold to Enteprise Rental Cars.

1998
	Range Rover (Classic)	Range Rover 4.0 & 4.6 (mkII)	Defender	Discovery Series I	Freelander	Total
January		598	53	656		1307
February		522	24	738		1284
March		515	20	806		1341
April		480	3	1213		1696
May		509	4	1424		1937
June		663	6	1818		2487
July		556	0	1212		1768
August		431	1	1282		1714
September		483	1	1084		1568
October		502	0	1550		2052
November		804	2	1109		1915
December
Total	0	6063	114	12892	0	19069

1999
	Range Rover (Classic)	Range Rover 4.0 & 4.6 (mkII)	Defender	Discovery Series I & II	Freelander	Total
January		620		1170		1790
February		607		1605		2212
March		487		1969		2456
April		543		1639		2182
May		539		1738		2277
June		546		2099		2645
July		465		1670		2135
August		722		1796		2518
September		613		1909		2522
October		849		2240		3089
November		490		1757		2247
December		968		2339		3307
Total	0	7449	0	21931	0	29380

2000
	Range Rover (Classic)	Range Rover 4.0 & 4.6 (mkII)	Defender	Discovery Series I & II	Freelander	Total
January		531		1761		2292
February		451		1803		2254
March		494		1562		2056
April		465		1594		2059
May		376		1569		1945
June		397		1979		2376
July		373		1795		2168
August		542		1764		2306
September		634		1851		2485
October		509		1750		2259
November		657		1622		2279
December		858		1810		2668
Total	0	6287	0	20860	0	27147

2001
	Range Rover (Classic)	Range Rover 4.0 & 4.6 (mkII)	Defender	Discovery Series I & II	Freelander	Total
January		371		1132		1503
February		333		1121		1454
March		358		1749		2107
April		314		1751		2065
May		456		1926		2382
June		509		1918		2427
July		481		1520		2001
August		438		1852		2290
September		337		1706		2043
October		386		1878		2264
November		847		1619	168	2634
December		941		1932	1161	4034
Total	0	5771	0	20104	1329	27204

2002
	Range Rover (Classic)	Range Rover 4.0 & 4.6 (mkII)	Defender	Discovery Series I & II	Freelander	Total
January		789		1523	1190	3502
February		547		1102	956	2605
March		350		1263	1159	2772
April		203		1252	1320	2775
May		147		1453	1403	3003
June		1223		1340	1442	4005
July		939		1857	1261	4057
August		943		1490	1339	3772
September		616		1592	1361	3569
October		806		1417	1248	3471
November		970		1666	1167	3803
December		1016		1462	1175	3653
Total	0	8549	0	17417	15021	40987

2003
	Range Rover (Classic)	Range Rover 4.0 & 4.6 (mkII)	Defender	Discovery Series I & II	Freelander	Total
January		717		1227	1077	3021
February		707		1235	588	2530
March		709		1383	722	2814
April		749		1341	826	2916
May		836		1461	893	3190
June		765		1671	933	3369
July		1225		1330	753	3308
August		1227		1737	826	3790
September
October
November
December
Total	0	6935	0	11385	6618	24938

Total 1987 to 2003
	Range Rover (Classic)	Range Rover 4.0 & 4.6 (mkII)	Defender	Discovery Series I & II	Freelander	Total
1987	2586	0	0	0	0	2586
1988	3427	0	0	0	0	3427
1989	4822	0	0	0	0	4822
1990	4582	0	0	0	0	4582
1991	3309	0	0	0	0	3309
1992	3875	0	(388)	0	0	3875
1993	4589	0	317	0	0	4906
1994	4052	0	1468	6495	0	12015
1995	2229	4428	1571	11570	0	19798
1996	285	6800	606	15491	0	23182
1997	0	6621	2501	14703	0	23825
YTD 1998	0	6063	114	12892	0	19069
1999	0	7449	0	21931	0	29380
2000	0	6287	0	20860	0	27147
2001	0	5771	0	20104	1329	27204
2002	0	8549	0	17417	15021	40987
YTD 2003	0	6935	0	11385	6618	24938
Grand Total	33756	58903	6577	152848	22968	275052

Now to put this all into perspective it has been approximatated that Land Rover imported about 16,000 Series Land Rovers to the United States from 1949 to 1975.

Ford and General Motors build about 100,000 trucks per month--that which it has taken LRNA 11 years to sell.

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Copyright Dixon Kenner, 1997-2003. Last modified 15 Sep 2003.
Comments? Send mail to Benjamin Smith