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Land-Rover Sales in US/Canada of Series

Original Author: Benjamin Smith (bens@fourfold.org)


Year Total Models
Series I Series II Series IIA Series III
80" 86", 88", 107" or 109" 88" or 109" 88" or 109" 88" Federal SW 109" NADA SW 88"
1948 5 5 0 0 0 0 0 0
1949 1 1 0 0 0 0 0 0
1950 89 89 0 0 0 0 0 0
1951 673 673 0 0 0 0 0 0
1952 237 237 0 0 0 0 0 0
1953 343 343 0 0 0 0 0 0
1954 ~500 0 ~500 0 0 0 0 0
1955 ~500 0 ~500 0 0 0 0 0
1956 ~500 0 ~500 0 0 0 0 0
1957 ~500 0 ~500 0 0 0 0 0
1958 228 * 0 162 66 0 0 0 0
1959 Unknown 0 0 Unknown 0 0 0 0
1960 Unknown 0 0 Unknown 0 0 0 0
1961 672 0 0 Unknown 0 0 0 0
1962 916 0 0 0 Unknown 0 0 0
1963 1275 0 0 0 Unknown 0 0 0
1964 1435 0 0 0 1435 0 0 0
1965 1609 0 0 0 1609 0 0 0
1966 1468 0 0 0 ~537 0 ~600 0
1967 415 0 0 0 ~204 0 ~211 0
1968 Unknown 0 0 0 Unknown 0 0 0
1969 1222 0 0 0 0 1222 0 0
1970 873 0 0 0 0 873 0 0
1971 756 0 0 0 0 756 0 0
1972 1114 0 0 0 0 0 0 1114
1973 1246 0 0 0 0 0 0 1246
1974 1200+ 0 0 0 0 0 0 1200+


* 1958 Diesel Land Rovers aren't added to this total yet.

Series III sales extended into 1975, but no data from that year is known. The production for US Series III 88's was:
    Year Built
    1971 30
    1972 1634
    1973
    1246
    1974 469


Total Series built: about 18,000 and 3 unknown years. Assuming 650 per year in those missing years would imply a total of 20,000 Series Land Rovers originally imported.

Between 1975 and 1986, no Land Rovers were sold in North America. A number of grey markent ones were imported by various vendors.

Year Total Range Rover Defender Discovery
Classic MkII 110 90
1987 2586 2586 0 0 0 0
1988 3427 3427 0 0 0 0
1989 4822 4822 0 0 0 0
1990 4582 4582 0 0 0 0
1991 3309 3309 0 0 0 0
1992 3875 ~3512 0 ~363 0 0
1993 4906 4589 0 147 170 0
1994 12,045 4082 0 0 1468 6495
1995 20,026 2457 4428 0 1571 11,570
1996 23,182 285 6800 0 606 15,491
1997 23,825 0 6621 0 2501 14,703
Q1 & Q2 1998 10,053 0 3288 0 110 6655

    Notes:
  • Range Rover was renamed Range Rover Classic in 1995.
   
Copyright Dixon Kenner, 1995-2017. Last modified September 13, 2014.
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