|
Land Rover North America Sales (1987-present)
Data compiled by: Benjamin Smith (OVLR)
-
Data has been published by Land Rover North America,
BMW or Ford in various press releases. There are some obvious
discrepencies in the data (such as early D110 sales aren't
mentioned at all and are probably lumped in with the Range
Rovers.
1987 |
|
Range Rover
(Classic) |
Range Rover
4.0 & 4.6
(mkII) |
Defender |
Discovery
Series I |
Freelander |
Total |
January |
0 |
|
|
|
|
0 |
February |
0 |
|
|
|
|
0 |
March |
65 |
|
|
|
|
65 |
April |
184 |
|
|
|
|
184 |
May |
220 |
|
|
|
|
220 |
June |
253 |
|
|
|
|
253 |
July |
307 |
|
|
|
|
307 |
August |
272 |
|
|
|
|
272 |
September |
248 |
|
|
|
|
248 |
October |
329 |
|
|
|
|
329 |
November |
327 |
|
|
|
|
327 |
December |
381 |
|
|
|
|
381 |
Total |
2586 |
0 |
0 |
0 |
0 |
2586 |
1988 |
|
Range Rover
(Classic) |
Range Rover
4.0 & 4.6
(mkII) |
Defender |
Discovery
Series I |
Freelander |
Total |
January |
247 |
|
|
|
|
247 |
February |
278 |
|
|
|
|
278 |
March |
372 |
|
|
|
|
372 |
April |
248 |
|
|
|
|
248 |
May |
222 |
|
|
|
|
222 |
June |
209 |
|
|
|
|
209 |
July |
276 |
|
|
|
|
276 |
August |
346 |
|
|
|
|
346 |
September |
329 |
|
|
|
|
329 |
October |
287 |
|
|
|
|
287 |
November |
169 |
|
|
|
|
169 |
December |
444 |
|
|
|
|
444 |
Total |
3427 |
0 |
0 |
0 |
0 |
3427 |
1989 |
|
Range Rover
(Classic) |
Range Rover
4.0 & 4.6
(mkII) |
Defender |
Discovery
Series I |
Freelander |
Total |
January |
495 |
|
|
|
|
495 |
February |
341 |
|
|
|
|
341 |
March |
355 |
|
|
|
|
355 |
April |
408 |
|
|
|
|
408 |
May |
391 |
|
|
|
|
391 |
June |
404 |
|
|
|
|
404 |
July |
356 |
|
|
|
|
356 |
August |
398 |
|
|
|
|
398 |
September |
414 |
|
|
|
|
414 |
October |
292 |
|
|
|
|
292 |
November |
380 |
|
|
|
|
380 |
December |
588 |
|
|
|
|
588 |
Total |
4822 |
0 |
0 |
0 |
0 |
4822 |
1990 |
|
Range Rover
(Classic) |
Range Rover
4.0 & 4.6
(mkII) |
Defender |
Discovery
Series I |
Freelander |
Total |
January |
362 |
|
|
|
|
362 |
February |
373 |
|
|
|
|
373 |
March |
360 |
|
|
|
|
360 |
April |
262 |
|
|
|
|
262 |
May |
367 |
|
|
|
|
367 |
June |
350 |
|
|
|
|
350 |
July |
452 |
|
|
|
|
452 |
August |
426 |
|
|
|
|
426 |
September |
402 |
|
|
|
|
402 |
October |
315 |
|
|
|
|
315 |
November |
388 |
|
|
|
|
388 |
December |
525 |
|
|
|
|
525 |
Total |
4582 |
0 |
0 |
0 |
0 |
4582 |
1991 |
|
Range Rover
(Classic) |
Range Rover
4.0 & 4.6
(mkII) |
Defender |
Discovery
Series I |
Freelander |
Total |
January |
210 |
|
|
|
|
210 |
February |
202 |
|
|
|
|
202 |
March |
319 |
|
|
|
|
319 |
April |
250 |
|
|
|
|
250 |
May |
227 |
|
|
|
|
227 |
June |
191 |
|
|
|
|
191 |
July |
240 |
|
|
|
|
240 |
August |
311 |
|
|
|
|
311 |
September |
282 |
|
|
|
|
282 |
October |
220 |
|
|
|
|
220 |
November |
379 |
|
|
|
|
379 |
December |
478 |
|
|
|
|
478 |
Total |
3309 |
0 |
0 |
0 |
0 |
3309 |
1992 |
|
Range Rover
(Classic) |
Range Rover
4.0 & 4.6
(mkII) |
Defender |
Discovery
Series I |
Freelander |
Total |
January |
284 |
|
|
|
|
284 |
February |
258 |
|
|
|
|
258 |
March |
272 |
|
|
|
|
272 |
April |
303 |
|
|
|
|
303 |
May |
240 |
|
|
|
|
240 |
June |
330 |
|
|
|
|
330 |
July |
241 |
|
|
|
|
241 |
August |
247 |
|
|
|
|
247 |
September |
249 |
|
|
|
|
249 |
October |
430 |
|
(200) |
|
|
430 |
November |
426 |
|
(110) |
|
|
426 |
December |
595 |
|
(78) |
|
|
595 |
Total |
3875 |
0 |
(388) |
0 |
0 |
3875 |
-
The values given in parantheses are best guesses on my
part. It is known that Defender 110s sales started in fall
1992, but LRNA does not independantly list these sales
in their sales data.m (Defender sales are tracked separately
starting January 1993). We know that 535 NAS 1993 Defender
110s were imported to the US and Canada. I think that a
safe assumption (based on the decrease to zero sales in
October 1993) is that all Defender sales in 1993 before
October (147) are Defender 110 sales and those in November
and December are Defender 90 sales. This leaves 343 unaccounted
for Defender 110s sales. If we look at the the sales of
Range Rover Classics in October, November and December
of 1992, we wee that they are significantly higher than
previous mounths and higher than sales at the same time
in the previous year. So my hypothesis is that in these
3 months we are seeing the combined sales of Range Rover
Classics and Defender 110s. Hense my guess as to what the
Defender sales were like. The Range Rover Classic sales
are left as they have been reported.
1993 |
|
Range Rover
(Classic) |
Range Rover
4.0 & 4.6
(mkII) |
Defender |
Discovery
Series I |
Freelander |
Total |
January |
323 |
|
45 |
|
|
368 |
February |
314 |
|
33 |
|
|
347 |
March |
341 |
|
26 |
|
|
367 |
April |
316 |
|
23 |
|
|
339 |
May |
394 |
|
10 |
|
|
404 |
June |
361 |
|
7 |
|
|
368 |
July |
378 |
|
1 |
|
|
379 |
August |
277 |
|
1 |
|
|
278 |
September |
408 |
|
1 |
|
|
409 |
October |
464 |
|
0 |
|
|
464 |
November |
467 |
|
56 |
|
|
523 |
December |
546 |
|
114 |
|
|
660 |
Total |
4589 |
0 |
317 |
0 |
0 |
4906 |
1994 |
|
Range Rover
(Classic) |
Range Rover
4.0 & 4.6
(mkII) |
Defender |
Discovery
Series I |
Freelander |
Total |
January |
323 |
|
57 |
0 |
|
380 |
February |
308 |
|
84 |
0 |
|
392 |
March |
220 |
|
116 |
0 |
|
336 |
April |
282 |
|
92 |
375 |
|
749 |
May |
336 |
|
102 |
741 |
|
1179 |
June |
336 |
|
162 |
939 |
|
1437 |
July |
347 |
|
121 |
669 |
|
1137 |
August |
392 |
|
163 |
479 |
|
1034 |
September |
374 |
|
144 |
339 |
|
857 |
October |
344 |
|
195 |
723 |
|
1262 |
November |
363 |
|
105 |
833 |
|
1301 |
December |
427 |
|
127 |
1397 |
|
1951 |
Total |
4052 |
0 |
1468 |
6495 |
0 |
12015 |
1995 |
|
Range Rover
(Classic) |
Range Rover
4.0 & 4.6
(mkII) |
Defender |
Discovery
Series I |
Freelander |
Total |
January |
347 |
0 |
70 |
680 |
|
1097 |
February |
229 |
29 |
71 |
552 |
|
881 |
March |
293 |
270 |
114 |
1064 |
|
1741 |
April |
196 |
506 |
94 |
810 |
|
1606 |
May |
196 |
532 |
112 |
898 |
|
1738 |
June |
228 |
474 |
156 |
847 |
|
1477 |
July |
128 |
325 |
128 |
850 |
|
1431 |
August |
171 |
399 |
157 |
1031 |
|
1758 |
September |
179 |
228 |
164 |
860 |
|
1431 |
October |
174 |
433 |
164 |
904 |
|
1675 |
November |
174 |
546 |
134 |
1253 |
|
2107 |
December |
142 |
686 |
207 |
1821 |
|
2856 |
Total |
2229 |
4428 |
1571 |
11570 |
0 |
19798 |
Note: December 1995 Discovery sales include 385
sold to Enterprise Rental Cars.
1996 |
|
Range Rover
(Classic) |
Range Rover
4.0 & 4.6
(mkII) |
Defender |
Discovery
Series I |
Freelander |
Total |
January |
85 |
551 |
170 |
1144 |
|
1950 |
February |
62 |
543 |
145 |
1154 |
|
1904 |
March |
46 |
541 |
57 |
1120 |
|
1764 |
April |
29 |
464 |
25 |
988 |
|
1506 |
May |
21 |
551 |
8 |
1035 |
|
1615 |
June |
12 |
422 |
4 |
1394 |
|
1832 |
July |
7 |
465 |
4 |
1334 |
|
1810 |
August |
8 |
548 |
7 |
1577 |
|
2140 |
September |
5 |
521 |
2 |
1674 |
|
2202 |
October |
3 |
515 |
1 |
1358 |
|
1877 |
November |
1 |
780 |
7 |
1384 |
|
2172 |
December |
6 |
899 |
176 |
1329 |
|
2410 |
Total |
285 |
6800 |
606 |
15491 |
0 |
23182 |
Note:
June 1996 Discovery sales include 275 sold to Avis Rental Cars.
July 1996 Discovery sales include 225 sold to Avis Rental Cars.
August 1996 Discovery sales include 200 sold to Enterprise Rental Cars.
September 1996 Discovery sales include 242 sold to Enterprise Rental Cars.
November 1996 Discovery sales include 4 sold to Enterprise Rental Cars.
1997 |
|
Range Rover
(Classic) |
Range Rover
4.0 & 4.6
(mkII) |
Defender |
Discovery
Series I |
Freelander |
Total |
January |
|
542 |
195 |
688 |
|
1425 |
February |
|
530 |
88 |
776 |
|
1394 |
March |
|
514 |
63 |
1104 |
|
1681 |
April |
|
508 |
130 |
1275 |
|
1913 |
May |
|
490 |
271 |
1494 |
|
2255 |
June |
|
435 |
244 |
2029 |
|
2708 |
July |
|
477 |
234 |
1636 |
|
2347 |
August |
|
487 |
308 |
1564 |
|
2359 |
September |
|
529 |
321 |
1313 |
|
2163 |
October |
|
440 |
352 |
623 |
|
1415 |
November |
|
744 |
197 |
698 |
|
1639 |
December |
|
925 |
98 |
1503 |
|
2526 |
Total |
0 |
6621 |
2501 |
14703 |
0 |
23825 |
Note:
April 1997 Discovery sales include 57 sold to Enteprise Rental Cars.
June 1997 Discovery sales include 73 sold to Enteprise Rental Cars.
July 1997 Discovery sales include 175 sold to Enteprise Rental Cars.
August 1997 Discovery sales include 271 sold to Enteprise Rental Cars.
1998 |
|
Range Rover
(Classic) |
Range Rover
4.0 & 4.6
(mkII) |
Defender |
Discovery
Series I |
Freelander |
Total |
January |
|
598 |
53 |
656 |
|
1307 |
February |
|
522 |
24 |
738 |
|
1284 |
March |
|
515 |
20 |
806 |
|
1341 |
April |
|
480 |
3 |
1213 |
|
1696 |
May |
|
509 |
4 |
1424 |
|
1937 |
June |
|
663 |
6 |
1818 |
|
2487 |
July |
|
556 |
0 |
1212 |
|
1768 |
August |
|
431 |
1 |
1282 |
|
1714 |
September |
|
483 |
1 |
1084 |
|
1568 |
October |
|
502 |
0 |
1550 |
|
2052 |
November |
|
804 |
2 |
1109 |
|
1915 |
December |
|
|
|
|
|
|
Total |
0 |
6063 |
114 |
12892 |
0 |
19069 |
1999 |
|
Range Rover
(Classic) |
Range Rover
4.0 & 4.6
(mkII) |
Defender |
Discovery
Series I & II |
Freelander |
Total |
January |
|
620 |
|
1170 |
|
1790 |
February |
|
607 |
|
1605 |
|
2212 |
March |
|
487 |
|
1969 |
|
2456 |
April |
|
543 |
|
1639 |
|
2182 |
May |
|
539 |
|
1738 |
|
2277 |
June |
|
546 |
|
2099 |
|
2645 |
July |
|
465 |
|
1670 |
|
2135 |
August |
|
722 |
|
1796 |
|
2518 |
September |
|
613 |
|
1909 |
|
2522 |
October |
|
849 |
|
2240 |
|
3089 |
November |
|
490 |
|
1757 |
|
2247 |
December |
|
968 |
|
2339 |
|
3307 |
Total |
0 |
7449 |
0 |
21931 |
0 |
29380 |
2000 |
|
Range Rover
(Classic) |
Range Rover
4.0 & 4.6
(mkII) |
Defender |
Discovery
Series I & II |
Freelander |
Total |
January |
|
531 |
|
1761 |
|
2292 |
February |
|
451 |
|
1803 |
|
2254 |
March |
|
494 |
|
1562 |
|
2056 |
April |
|
465 |
|
1594 |
|
2059 |
May |
|
376 |
|
1569 |
|
1945 |
June |
|
397 |
|
1979 |
|
2376 |
July |
|
373 |
|
1795 |
|
2168 |
August |
|
542 |
|
1764 |
|
2306 |
September |
|
634 |
|
1851 |
|
2485 |
October |
|
509 |
|
1750 |
|
2259 |
November |
|
657 |
|
1622 |
|
2279 |
December |
|
858 |
|
1810 |
|
2668 |
Total |
0 |
6287 |
0 |
20860 |
0 |
27147 |
2001 |
|
Range Rover
(Classic) |
Range Rover
4.0 & 4.6
(mkII) |
Defender |
Discovery
Series I & II |
Freelander |
Total |
January |
|
371 |
|
1132 |
|
1503 |
February |
|
333 |
|
1121 |
|
1454 |
March |
|
358 |
|
1749 |
|
2107 |
April |
|
314 |
|
1751 |
|
2065 |
May |
|
456 |
|
1926 |
|
2382 |
June |
|
509 |
|
1918 |
|
2427 |
July |
|
481 |
|
1520 |
|
2001 |
August |
|
438 |
|
1852 |
|
2290 |
September |
|
337 |
|
1706 |
|
2043 |
October |
|
386 |
|
1878 |
|
2264 |
November |
|
847 |
|
1619 |
168 |
2634 |
December |
|
941 |
|
1932 |
1161 |
4034 |
Total |
0 |
5771 |
0 |
20104 |
1329 |
27204 |
2002 |
|
Range Rover
(Classic) |
Range Rover
4.0 & 4.6
(mkII) |
Defender |
Discovery
Series I & II |
Freelander |
Total |
January |
|
789 |
|
1523 |
1190 |
3502 |
February |
|
547 |
|
1102 |
956 |
2605 |
March |
|
350 |
|
1263 |
1159 |
2772 |
April |
|
203 |
|
1252 |
1320 |
2775 |
May |
|
147 |
|
1453 |
1403 |
3003 |
June |
|
1223 |
|
1340 |
1442 |
4005 |
July |
|
939 |
|
1857 |
1261 |
4057 |
August |
|
943 |
|
1490 |
1339 |
3772 |
September |
|
616 |
|
1592 |
1361 |
3569 |
October |
|
806 |
|
1417 |
1248 |
3471 |
November |
|
970 |
|
1666 |
1167 |
3803 |
December |
|
1016 |
|
1462 |
1175 |
3653 |
Total |
0 |
8549 |
0 |
17417 |
15021 |
40987 |
2003 |
|
Range Rover
(Classic) |
Range Rover
4.0 & 4.6
(mkII) |
Defender |
Discovery
Series I & II |
Freelander |
Total |
January |
|
717 |
|
1227 |
1077 |
3021 |
February |
|
707 |
|
1235 |
588 |
2530 |
March |
|
709 |
|
1383 |
722 |
2814 |
April |
|
749 |
|
1341 |
826 |
2916 |
May |
|
836 |
|
1461 |
893 |
3190 |
June |
|
765 |
|
1671 |
933 |
3369 |
July |
|
1225 |
|
1330 |
753 |
3308 |
August |
|
1227 |
|
1737 |
826 |
3790 |
September |
|
|
|
|
|
|
October |
|
|
|
|
|
|
November |
|
|
|
|
|
|
December |
|
|
|
|
|
|
Total |
0 |
6935 |
0 |
11385 |
6618 |
24938 |
Total 1987 to 2003 |
|
Range Rover
(Classic) |
Range Rover
4.0 & 4.6
(mkII) |
Defender |
Discovery
Series I & II |
Freelander |
Total |
1987 |
2586 |
0 |
0 |
0 |
0 |
2586 |
1988 |
3427 |
0 |
0 |
0 |
0 |
3427 |
1989 |
4822 |
0 |
0 |
0 |
0 |
4822 |
1990 |
4582 |
0 |
0 |
0 |
0 |
4582 |
1991 |
3309 |
0 |
0 |
0 |
0 |
3309 |
1992 |
3875 |
0 |
(388) |
0 |
0 |
3875 |
1993 |
4589 |
0 |
317 |
0 |
0 |
4906 |
1994 |
4052 |
0 |
1468 |
6495 |
0 |
12015 |
1995 |
2229 |
4428 |
1571 |
11570 |
0 |
19798 |
1996 |
285 |
6800 |
606 |
15491 |
0 |
23182 |
1997 |
0 |
6621 |
2501 |
14703 |
0 |
23825 |
YTD 1998 |
0 |
6063 |
114 |
12892 |
0 |
19069 |
1999 |
0 |
7449 |
0 |
21931 |
0 |
29380 |
2000 |
0 |
6287 |
0 |
20860 |
0 |
27147 |
2001 |
0 |
5771 |
0 |
20104 |
1329 |
27204 |
2002 |
0 |
8549 |
0 |
17417 |
15021 |
40987 |
YTD 2003 |
0 |
6935 |
0 |
11385 |
6618 |
24938 |
Grand Total |
33756 |
58903 |
6577 |
152848 |
22968 |
275052 |
-
Now to put this all into perspective it has been approximatated
that Land Rover imported about 16,000 Series Land Rovers
to the United States from 1949 to 1975.
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Ford and General Motors build about 100,000 trucks per
month--that which it has taken LRNA 11 years to sell.
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Copyright Dixon Kenner, 1997-2003. Last modified 15 Sep 2003.
Comments? Send mail to Benjamin Smith
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Copyright Dixon Kenner, 1995-2023.
Last modified September 13, 2014.
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Benjamin Smith
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