Fred Dushin Ben Smith Dale Desprey Bill Maloney Bruce Fowler Dave Bobeck Dixon Kenner Alan Richer Mike Loidice
BBC Top Gear Land Rover vid 5mb Part of a series where people picked their favourite car for an 'all-time' greats poll. The Land Rover won hands
down!
  Home
  Introduction
  Vehicle Identification  
  History, Production, Sales 
 
Timeline
History
Dimensions & Production
Production Data
US Sales
North American Sales
Trivia
  Repair & Maintenance
  Clubs & Parts Suppliers
  Miscellaneous
What's New
Index
  Contact Us
  Return to OVLR
  Return to Rover Web
Russ Wison
Russ Dushin
Tom Tollefson
Steve Denis
Don Watson
Fixing It
Anne and Kathering at EPG
Andy Grafton

Land Rover North America Sales (1987-present)

Data compiled by: Benjamin Smith (OVLR)


Data has been published by Land Rover North America, BMW or Ford in various press releases. There are some obvious discrepencies in the data (such as early D110 sales aren't mentioned at all and are probably lumped in with the Range Rovers.

1987


Range Rover
(Classic)
Range Rover
4.0 & 4.6
(mkII)
Defender Discovery
Series I
Freelander Total
January 0



0
February 0



0
March 65



65
April 184



184
May 220



220
June 253



253
July 307



307
August 272



272
September 248



248
October 329



329
November 327



327
December 381



381
Total 2586 0 0 0 0 2586





1988


Range Rover
(Classic)
Range Rover
4.0 & 4.6
(mkII)
Defender Discovery
Series I
Freelander Total
January 247



247
February 278



278
March 372



372
April 248



248
May 222



222
June 209



209
July 276



276
August 346



346
September 329



329
October 287



287
November 169



169
December 444



444
Total 3427 0 0 0 0 3427





1989


Range Rover
(Classic)
Range Rover
4.0 & 4.6
(mkII)
Defender Discovery
Series I
Freelander Total
January 495



495
February 341



341
March 355



355
April 408



408
May 391



391
June 404



404
July 356



356
August 398



398
September 414



414
October 292



292
November 380



380
December 588



588
Total 4822 0 0 0 0 4822





1990


Range Rover
(Classic)
Range Rover
4.0 & 4.6
(mkII)
Defender Discovery
Series I
Freelander Total
January 362



362
February 373



373
March 360



360
April 262



262
May 367



367
June 350



350
July 452



452
August 426



426
September 402



402
October 315



315
November 388



388
December 525



525
Total 4582 0 0 0 0 4582





1991


Range Rover
(Classic)
Range Rover
4.0 & 4.6
(mkII)
Defender Discovery
Series I
Freelander Total
January 210



210
February 202



202
March 319



319
April 250



250
May 227



227
June 191



191
July 240



240
August 311



311
September 282



282
October 220



220
November 379



379
December 478



478
Total 3309 0 0 0 0 3309





1992


Range Rover
(Classic)
Range Rover
4.0 & 4.6
(mkII)
Defender Discovery
Series I
Freelander Total
January 284



284
February 258



258
March 272



272
April 303



303
May 240



240
June 330



330
July 241



241
August 247



247
September 249



249
October 430
(200)

430
November 426
(110)

426
December 595
(78)

595
Total 3875 0 (388) 0 0 3875


The values given in parantheses are best guesses on my part. It is known that Defender 110s sales started in fall 1992, but LRNA does not independantly list these sales in their sales data.m (Defender sales are tracked separately starting January 1993). We know that 535 NAS 1993 Defender 110s were imported to the US and Canada. I think that a safe assumption (based on the decrease to zero sales in October 1993) is that all Defender sales in 1993 before October (147) are Defender 110 sales and those in November and December are Defender 90 sales. This leaves 343 unaccounted for Defender 110s sales. If we look at the the sales of Range Rover Classics in October, November and December of 1992, we wee that they are significantly higher than previous mounths and higher than sales at the same time in the previous year. So my hypothesis is that in these 3 months we are seeing the combined sales of Range Rover Classics and Defender 110s. Hense my guess as to what the Defender sales were like. The Range Rover Classic sales are left as they have been reported.



1993


Range Rover
(Classic)
Range Rover
4.0 & 4.6
(mkII)
Defender Discovery
Series I
Freelander Total
January 323
45

368
February 314
33

347
March 341
26

367
April 316
23

339
May 394
10

404
June 361
7

368
July 378
1

379
August 277
1

278
September 408
1

409
October 464
0

464
November 467
56

523
December 546
114

660
Total 4589 0 317 0 0 4906





1994


Range Rover
(Classic)
Range Rover
4.0 & 4.6
(mkII)
Defender Discovery
Series I
Freelander Total
January 323
57 0
380
February 308
84 0
392
March 220
116 0
336
April 282
92 375
749
May 336
102 741
1179
June 336
162 939
1437
July 347
121 669
1137
August 392
163 479
1034
September 374
144 339
857
October 344
195 723
1262
November 363
105 833
1301
December 427
127 1397
1951
Total 4052 0 1468 6495 0 12015





1995


Range Rover
(Classic)
Range Rover
4.0 & 4.6
(mkII)
Defender Discovery
Series I
Freelander Total
January 347 0 70 680
1097
February 229 29 71 552
881
March 293 270 114 1064
1741
April 196 506 94 810
1606
May 196 532 112 898
1738
June 228 474 156 847
1477
July 128 325 128 850
1431
August 171 399 157 1031
1758
September 179 228 164 860
1431
October 174 433 164 904
1675
November 174 546 134 1253
2107
December 142 686 207 1821
2856
Total 2229 4428 1571 11570 0 19798


Note: December 1995 Discovery sales include 385 sold to Enterprise Rental Cars.



1996


Range Rover
(Classic)
Range Rover
4.0 & 4.6
(mkII)
Defender Discovery
Series I
Freelander Total
January 85 551 170 1144
1950
February 62 543 145 1154
1904
March 46 541 57 1120
1764
April 29 464 25 988
1506
May 21 551 8 1035
1615
June 12 422 4 1394
1832
July 7 465 4 1334
1810
August 8 548 7 1577
2140
September 5 521 2 1674
2202
October 3 515 1 1358
1877
November 1 780 7 1384
2172
December 6 899 176 1329
2410
Total 285 6800 606 15491 0 23182


Note:
    June 1996 Discovery sales include 275 sold to Avis Rental Cars.
    July 1996 Discovery sales include 225 sold to Avis Rental Cars.
    August 1996 Discovery sales include 200 sold to Enterprise Rental Cars.
    September 1996 Discovery sales include 242 sold to Enterprise Rental Cars.
    November 1996 Discovery sales include 4 sold to Enterprise Rental Cars.



1997


Range Rover
(Classic)
Range Rover
4.0 & 4.6
(mkII)
Defender Discovery
Series I
Freelander Total
January
542 195 688
1425
February
530 88 776
1394
March
514 63 1104
1681
April
508 130 1275
1913
May
490 271 1494
2255
June
435 244 2029
2708
July
477 234 1636
2347
August
487 308 1564
2359
September
529 321 1313
2163
October
440 352 623
1415
November
744 197 698
1639
December
925 98 1503
2526
Total 0 6621 2501 14703 0 23825


Note:
    April 1997 Discovery sales include 57 sold to Enteprise Rental Cars.
    June 1997 Discovery sales include 73 sold to Enteprise Rental Cars.
    July 1997 Discovery sales include 175 sold to Enteprise Rental Cars.
    August 1997 Discovery sales include 271 sold to Enteprise Rental Cars.



1998


Range Rover
(Classic)
Range Rover
4.0 & 4.6
(mkII)
Defender Discovery
Series I
Freelander Total
January
598 53 656
1307
February
522 24 738
1284
March
515 20 806
1341
April
480 3 1213
1696
May
509 4 1424
1937
June
663 6 1818
2487
July
556 0 1212
1768
August
431 1 1282
1714
September
483 1 1084
1568
October
502 0 1550
2052
November
804 2 1109
1915
December





Total 0 6063 114 12892 0 19069





1999


Range Rover
(Classic)
Range Rover
4.0 & 4.6
(mkII)
Defender Discovery
Series I & II
Freelander Total
January
620
1170
1790
February
607
1605
2212
March
487
1969
2456
April
543
1639
2182
May
539
1738
2277
June
546
2099
2645
July
465
1670
2135
August
722
1796
2518
September
613
1909
2522
October
849
2240
3089
November
490
1757
2247
December
968
2339
3307
Total 0 7449 0 21931 0 29380





2000


Range Rover
(Classic)
Range Rover
4.0 & 4.6
(mkII)
Defender Discovery
Series I & II
Freelander Total
January
531
1761
2292
February
451
1803
2254
March
494
1562
2056
April
465
1594
2059
May
376
1569
1945
June
397
1979
2376
July
373
1795
2168
August
542
1764
2306
September
634
1851
2485
October
509
1750
2259
November
657
1622
2279
December
858
1810
2668
Total 0 6287 0 20860 0 27147





2001


Range Rover
(Classic)
Range Rover
4.0 & 4.6
(mkII)
Defender Discovery
Series I & II
Freelander Total
January
371
1132
1503
February
333
1121
1454
March
358
1749
2107
April
314
1751
2065
May
456
1926
2382
June
509
1918
2427
July
481
1520
2001
August
438
1852
2290
September
337
1706
2043
October
386
1878
2264
November
847
1619 168 2634
December
941
1932 1161 4034
Total 0 5771 0 20104 1329 27204





2002


Range Rover
(Classic)
Range Rover
4.0 & 4.6
(mkII)
Defender Discovery
Series I & II
Freelander Total
January
789
1523 1190 3502
February
547
1102 956 2605
March
350
1263 1159 2772
April
203
1252 1320 2775
May
147
1453 1403 3003
June
1223
1340 1442 4005
July
939
1857 1261 4057
August
943
1490 1339 3772
September
616
1592 1361 3569
October
806
1417 1248 3471
November
970
1666 1167 3803
December
1016
1462 1175 3653
Total 0 8549 0 17417 15021 40987





2003


Range Rover
(Classic)
Range Rover
4.0 & 4.6
(mkII)
Defender Discovery
Series I & II
Freelander Total
January
717
1227 1077 3021
February
707
1235 588 2530
March
709
1383 722 2814
April
749
1341 826 2916
May
836
1461 893 3190
June
765
1671 933 3369
July
1225
1330 753 3308
August
1227
1737 826 3790
September





October





November





December





Total 0 6935 0 11385 6618 24938





Total 1987 to 2003


Range Rover
(Classic)
Range Rover
4.0 & 4.6
(mkII)
Defender Discovery
Series I & II
Freelander Total
1987 2586 0 0 0 0 2586
1988 3427 0 0 0 0 3427
1989 4822 0 0 0 0 4822
1990 4582 0 0 0 0 4582
1991 3309 0 0 0 0 3309
1992 3875 0 (388) 0 0 3875
1993 4589 0 317 0 0 4906
1994 4052 0 1468 6495 0 12015
1995 2229 4428 1571 11570 0 19798
1996 285 6800 606 15491 0 23182
1997 0 6621 2501 14703 0 23825
YTD 1998 0 6063 114 12892 0 19069
1999 0 7449 0 21931 0 29380
2000 0 6287 0 20860 0 27147
2001 0 5771 0 20104 1329 27204
2002 0 8549 0 17417 15021 40987
YTD 2003 0 6935 0 11385 6618 24938
Grand Total 33756 58903 6577 152848 22968 275052


Now to put this all into perspective it has been approximatated that Land Rover imported about 16,000 Series Land Rovers to the United States from 1949 to 1975.

Ford and General Motors build about 100,000 trucks per month--that which it has taken LRNA 11 years to sell.

Back to FAQ Table of Contents

Copyright Dixon Kenner, 1997-2003. Last modified 15 Sep 2003.
Comments? Send mail to Benjamin Smith
   
Copyright Dixon Kenner, 1995-2017. Last modified September 13, 2014.
Comments? Send mail to Dixon Kenner or Benjamin Smith
Site Designed and Created by Bill Maloney