Starting in 1987 Range Rovers (all automatics) were imported to North America. The Range Rover (mk2) started to be imported in 1995, the same year that production of the Range Rover Classic ceased. In the early 1990's, a subsidiary, Land Rover Canada was created.

In 1992, a special version of the Defender 110 was imported into North America. 500 went to the United States, and 25 to Canada.

In late 1993, Land Rover North America (LRNA) started to import the North American Spec (NAS) Defender 90. About 3100 soft top and plastic top models were imported. All were model year 1994 and 1995. Towards the end of 1995 LRNA imported and additional 500 Defender 90 Station Wagons. These Rovers featured a metal hardtop, one piece doors and a rear door.

There were no 1996 model Defenders. However, there was a 1997 model. According to LRNA, 2500 NAS Defender 90s were imported; 1000 Station Wagons and 1500 softops. All will feature automatic transmissions. A final batch of 300 limited edition, willow green, automatic transmission, Station Wagons were imported at the end of 1997. There are no 1998 model Defenders being imported to the US.

In 1994 LRNA started to import Discoveries to the United States and Canada. Sales have been strong with over 50,000 vehicles imported in 4 years.

It is reported that about 16,000 Series Land Rovers were imported into North America from 1949 to 1974. Estimates of surviving vehicles range from a low of 4,000 to a high of over 10,000. As a comparison, as of 1995, some 33,000 Range Rovers had been imported.

Three types of Series Land Rover were imported: Series I (1948-1958) (a short wheelbase series I was seen in "The Gods Must be Crazy")); Series II (1958-1961), Series IIA (1962-1971); and Series III (1971-1974). Most people prefer the IIA to the Series III.

• Series I
  • Series I were produced from 1947 through 1957. Wheelbases included the 80", 86", and 107". The basic engine was the 2 liter, four cylinder cross flow engine. In 1956 the 88" was introduced, followed in 1958 by the 2 lit re diesel and 109".
  
  
• Series II
  • Series II were produced from 1958 to 1961. This saw the introduction of the 2.25 lit re petrol engine.
  • Series IIA were produced from 1961 until 1971 in both the 88 and 109 inch wheelbases. In 1962, the 2.25l diesel engine was introduced along with the Forward Control model. In 1967 the 2.6 lit re, six cylinder engine was introduced for the 109 Station Wagon, as well as the Series IIB 110 Forward Control model
    • 1967: separate wiper motors to single motor in dash.
    • 1969: headlamps moved from centre radiator grill to wings
  
  
  
• Series III
  • Series III were produced from 1971 until the early 1980's. Imports into North America ceased in 1974. The Series III saw the dash revised with black plastic, instruments moved from the centre of the fascia to a position in front of the driver. The door and bonnet hinges are flatter than Series IIA. More hidden was the all-synchro gearbox that was introduced, an uprated clutch, modified brakes with new drums, re-routed brake pipes and servo-assisted brakes as standard on all Station Wagons. And there was the all plastic front grill...
  • In 1972 the V8 101 Forward Control was developed, though not actively produced until 1975 for the British military.
  
  
• Miscellaneous
  • Electrics are positive earth from 1947 until 1967 when they were changed over to negative earth. (Note: a number of owners have changed their Land Rover from positive to negative earth, along with going from the dynamo/generator approach to an alternator. This should not effect the value.)
  • Carbueration was changed from the Solex to